Conceptualizing fashion entrepreneurship self-efficacy: A qualitative inquiry
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To cultivate fashion entrepreneurs and facilitate creative MSEs’ development, a valid instrument to identify promising fashion entrepreneurs, and assess individual fashion entrepreneur’s skills and capacity to operate and grow MSEs is needed so that better business incubation service and support can be provided effectively. In the absence of such an instrument, the success of fashion entrepreneurs will likely remain difficult.The purpose of this research is to conceptualize fashion entrepreneurship efficacy, a potential attribute supporting the success of fashion entrepreneurs. Individual interviews were conducted with existing fashion entrepreneurs with the ultimate goal to generate a valid assessing instrument, which is the critical part of accountability in the process of fashion entrepreneurship development.