Consumer Concern, Knowledge, and Attitude Towards Counterfeit Apparel Products: An Application of the Theory of Reasoned Action Theory

dc.contributor.author Marcketti, Sara
dc.contributor.author Marcketti, Sara
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T08:29:52.000
dc.date.accessioned 2020-06-29T22:46:41Z
dc.date.available 2020-06-29T22:46:41Z
dc.date.copyright Sun Jan 01 00:00:00 UTC 2006
dc.date.embargo 2014-11-07
dc.date.issued 2005-11-01
dc.description.abstract <p>Using the theory of reasoned action (TRA) as a theoretical framework, this research investigates the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting, and attitude towards counterfeit apparel products) with consumer willingness toward paying a premium for non-counterfeit goods.</p>
dc.description.comments <p>This proceeding is from <em>63rd Annual Conference of the International Textile and Apparel Association</em> (2006): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/35/
dc.identifier.articleid 1032
dc.identifier.contextkey 6336623
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/35
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2143
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/35/2006_Marcketti_ConsumerConcern.pdf|||Fri Jan 14 23:43:30 UTC 2022
dc.subject.disciplines Applied Behavior Analysis
dc.subject.disciplines Fashion Business
dc.subject.disciplines Theory, Knowledge and Science
dc.subject.keywords consumers
dc.subject.keywords concern
dc.subject.keywords counterfeit
dc.title Consumer Concern, Knowledge, and Attitude Towards Counterfeit Apparel Products: An Application of the Theory of Reasoned Action Theory
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication ec86a51f-8e32-4326-80ba-46e34052e526
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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