Agricultural chemical dealers: Shifting from selling products to services

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1997
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Fawcett, James
Brenneman, L. Gregory
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Leopold Center for Sustainable Agriculture
The Leopold Center is a research and education center on the campus of Iowa State University created to identify and reduce negative environmental and social impacts of farming and develop new ways to farm profitably while conserving natural resources.
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The East Central Iowa Education Team worked with agricultural chemical and fertilizer dealers to help them shift from selling chemical products to selling services that will make their clients better informed and more effective farm managers .

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