Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market

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dc.contributor.author Karpova, Elena
dc.contributor.author Hodges, Nancy
dc.contributor.author Karpova, Elena
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T08:32:13.000
dc.date.accessioned 2020-06-29T22:46:48Z
dc.date.available 2020-06-29T22:46:48Z
dc.date.copyright Sun Jan 01 00:00:00 UTC 2006
dc.date.embargo 2014-11-10
dc.date.issued 2006-11-01
dc.description.abstract <p>The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.</p>
dc.description.comments <p>This proceeding is from <em>63rd Annual Conference of the International Textile and Apparel Association</em> (2006): pp. 1-2. Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/51/
dc.identifier.articleid 1037
dc.identifier.contextkey 6341564
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/51
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2161
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/51/2006_Karpova_UsingDispositional.pdf|||Sat Jan 15 00:43:01 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.subject.keywords adoption
dc.subject.keywords innovativeness
dc.subject.keywords segmentation
dc.subject.keywords Russia
dc.title Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication a064cf0e-2676-4fe6-96a3-885d35347d11
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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