Maintaining “Meat's” Masculinity

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2023-03-01
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Routledge
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Dubisar, Abby
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English

The Department of English seeks to provide all university students with the skills of effective communication and critical thinking, as well as imparting knowledge of literature, creative writing, linguistics, speech and technical communication to students within and outside of the department.

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The Department of English and Speech was formed in 1939 from the merger of the Department of English and the Department of Public Speaking. In 1971 its name changed to the Department of English.

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1939-present

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  • Department of English and Speech (1939-1971)

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Abstract
Meat-related vocabulary and narratives, traditionally coded as masculine, have been integrated into veganism. Specifically, while vegan narratives and food producers may claim to provide progressive counter-offerings to mainstream dietary choices, they also essentialize gender and prioritize masculinity. To illustrate this phenomenon and analyze its implications, this chapter addresses multiple contexts, including: vegan companies and experts’ uses of the term “meat” to describe plant-based foods and “butcher” to describe vegan food preparation; vegan testimonials by athletes, police officers, and other celebrated authority figures that perform manhood in order to temper concerns that veganism is emasculating; vegan cookbooks, such as Thug Kitchen, that yoke authority to racialized masculinity; and a recipe contest by a vegan food company that reinforces masculine stereotypes.
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This accepted bookchapter is published as Dubisar, A., Maintaining "Meats" Masculinity: Rhetorical Constructions of Vegan Manhood. In The Rhetorical Construction of Vegetarianism Edited ByCristina Hanganu-Bresch. London, Routledge. 2023, Chapter 8; 18. https://www.taylorfrancis.com/chapters/edit/10.4324/9781003039013-8/maintaining-meat-masculinity-abby-dubisar. Posted with permission.
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