A Cross-Cultural Study of Consumer Perceptions of Clothing Fit

dc.contributor.author Wu, Yingying
dc.contributor.author Ashdown, Susan
dc.date 2018-10-19T00:56:30.000
dc.date.accessioned 2020-06-30T05:36:44Z
dc.date.available 2020-06-30T05:36:44Z
dc.date.issued 2016-11-09
dc.description.abstract <p>Many studies and industry initiatives endeavor to provide well-fitted ready-to-wear products (RTW) to consumers. However, consumer perception of clothing fit has not been fully studied. We conducted a simulated fitting room study and a 3D virtual fitting study to investigate consumers' understanding of fit through their fitting practices and their organic language. It was found that both Chinese and American women experienced difficulties in fit evaluation. They lacked knowledge and methods of fit evaluation as well as vocabulary to describe clothing misfit. Therefore, more research is needed in clothing fit evaluation by consumers.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/24/
dc.identifier.articleid 1671
dc.identifier.contextkey 10440074
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/24
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51252
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/24/CB_Wu_Consumer_20Perceptions_20of_20Clothing_20Fit_RES.pdf|||Fri Jan 14 22:51:24 UTC 2022
dc.subject.disciplines Fashion Design
dc.title A Cross-Cultural Study of Consumer Perceptions of Clothing Fit
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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