Analysis of College Girls and Fashion Proportion in Mademoiselle, 1960-1974

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2013-10-01
Authors
Zhang, Bopeng
Pu, Yu
Jorgensen, Amanda
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Marcketti, Sara
Morrill Professor
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Abstract

The period of the 1960s and 1970s was a transitional era characterized by the Vietnam War, Civil Rights, ambiguous gender roles, and the increased use of recreational drugs. It was also a time marked by great changes for women, The approval of the oral contraceptive pill, the 1963 release of The Feminine Mystique, and President John F. Kennedy's Presidential Commission on the status of Women, which spoke to gender inequality, ushered in a second-wave of feminism. In addition to challenges, such as official legal inequalities, women gained greater opportunities, as a larger percentage of American women than ever before attended college and entered the labor force. During this period, young women in particular used appearance to express their identities and individuality. Pas researchers examined proportion of women's daywear and changes in females' roles from 1945 to 1995 in Vogue and found that the proportion of women's fashion was influenced by the increasing diversity and complexity of women's roles. Due to the great transitions of the 1960s and 1974, the researchers were interested in exploring how proportions were expressed in a magazine dedicated to college women during this time.

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This proceeding is from 70th Annual Conference of the International Textile and Apparel Association (2013): pp. 35-36. Posted with permission.

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Tue Jan 01 00:00:00 UTC 2013