Carbon or cash: Evaluating the effectiveness of environmental and economic messages on attitudes about wind energy in the United States

dc.contributor.author Peterson, David
dc.contributor.author Peterson, David
dc.contributor.author Carter, Kristyna
dc.contributor.author Wald, Dara
dc.contributor.author Wald, Dara
dc.contributor.author Gustafson, William
dc.contributor.author Hartz, Sidney
dc.contributor.author Donahue, Jacob
dc.contributor.author Eilers, Joe
dc.contributor.author Hamilton, Anne
dc.contributor.author Hutchings, Kyle
dc.contributor.author Macchiavelli, Federico
dc.contributor.author Mehner, Aaron
dc.contributor.author Pagan Cajigas, Zaira
dc.contributor.author Pfeiffer, Olivia
dc.contributor.author Van Middendorp, Aaron
dc.contributor.department Political Science
dc.contributor.department Geological and Atmospheric Sciences
dc.contributor.department Wind Energy Science, Engineering and Policy
dc.date 2019-02-24T16:12:46.000
dc.date.accessioned 2020-06-30T06:24:25Z
dc.date.available 2020-06-30T06:24:25Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2019
dc.date.embargo 2020-01-17
dc.date.issued 2019-01-17
dc.description.abstract <p><p id="x-x-spar0065">Public support or opposition to the expansion of wind energy plays a key role in energy policy and the development of the industry. For more than 30 years, scholars have attempted to understand the nature of public opinion about wind energy. Unfortunately, the largely observational and correlational nature of the evidence limits the abilities of scholars to isolate the causal relationships that shape attitudes about wind energy. Recent summaries of the literature illustrate the need for experimental designs to improve our understanding of the public’s view on this growing technology. Using an original survey experiment with a national sample, we test the effectiveness of messages about the economic and environmental implications of the expansion of wind energy. Our results indicate that 1) the public is sensitive to messaging about both the environmental and economic effects of wind energy; 2) the messages have both a persuasive (changing the content of attitudes) and priming (changing the weight applied to existing attitudes) effect on the public; and 3) the environmental messages have a greater effect on public opinions of wind energy than economic messages. Those interested in promoting positive attitudes about alternative energy need to be aware of both the persuasive and priming influences in messages about wind energy.</p>
dc.description.comments <p>This article is published as Peterson, D., Carter, K.C., Wald, D.M., Gustafson, W., et al. Carbon or cash: Evaluating the effectiveness of environmental and economic messages on attitudes about wind energy in the United States. <em>Energy Research & Social Science</em>, 51(2019), 119-128. DOI: <a href="https://doi.org/10.1016/j.erss.2019.01.007" target="_blank" title="Persistent link using digital object identifier">10.1016/j.erss.2019.01.007</a>. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/pols_pubs/56/
dc.identifier.articleid 1055
dc.identifier.contextkey 13813088
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath pols_pubs/56
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/57869
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/pols_pubs/56/2019_GS_Alert_PetersonD_Manu_CarbonOrCash.pdf|||Sat Jan 15 00:57:10 UTC 2022
dc.source.uri 10.1016/j.erss.2019.01.007
dc.subject.disciplines Atmospheric Sciences
dc.subject.disciplines Civic and Community Engagement
dc.subject.disciplines Climate
dc.subject.disciplines Energy Policy
dc.subject.disciplines Human Geography
dc.subject.disciplines Models and Methods
dc.subject.disciplines Political Science
dc.subject.keywords Wind energy
dc.subject.keywords Social acceptance
dc.subject.keywords Attitudes
dc.subject.keywords Support and opposition
dc.title Carbon or cash: Evaluating the effectiveness of environmental and economic messages on attitudes about wind energy in the United States
dc.type article
dc.type.genre article
dspace.entity.type Publication
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