The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige

Date
2016-11-09
Authors
Woo, Hongjoo
Jin, Byoungho
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Department
Abstract

This study examined the effect of cross-border M&A on luxruy brands' crediblity and prestige.

Comments
Description
Keywords
Citation
DOI
Source