No Longer in Vogue? The Exploration of Motivations Underlying Millennials' Information Seeking Through Digital Fashion Media

dc.contributor.author Jones, Aimee
dc.contributor.author Kang, Jiyun
dc.date 2018-10-19T01:02:51.000
dc.date.accessioned 2020-06-30T05:36:21Z
dc.date.available 2020-06-30T05:36:21Z
dc.date.issued 2016-11-09
dc.description.abstract <p>Information seeking is a key component of the consumer decision making process in which consumers sift through information to enhance their knowledge and develop their attitudes towards a good or service before making a purchase decision. With increasing global digitalization, more millennial consumers are looking to digital fashion media (fashion blogs and relevant social media) for information seeking as opposed to traditional media (fashion magazines). This study explores the millennial consumers' psychological motivations to engage in information seeking through digital fashion media grounded by Functional Theory. In order to understand these motivations, six of focus group interviews were conducted with twenty four female consumers between the ages of 18 and 33. Following thematic analysis, six key motivations for information seeking through digital fashion media emerged: search autonomy, instant gratification, visual inspiration, authenticity, virtual storage and gratuitous information. Theoretical and practical implications are discussed.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/105/
dc.identifier.articleid 1752
dc.identifier.contextkey 10440207
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2016/posters/105
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51196
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2016/posters/105/SPA_Jones_No_20Longer_20in_20Vogue_RES.pdf|||Fri Jan 14 18:22:18 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.title No Longer in Vogue? The Exploration of Motivations Underlying Millennials' Information Seeking Through Digital Fashion Media
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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