Market orientation, firm strategy, and business performance: an empirical study of Chinese apparel industry

dc.contributor.author Chi, Ting
dc.date 2018-10-22T12:16:59.000
dc.date.accessioned 2020-06-30T05:30:30Z
dc.date.available 2020-06-30T05:30:30Z
dc.date.issued 2013-01-01
dc.description.abstract <p>In moving from a self-sufficiency-based, centrally-planned system towards a commerciallydriven, export oriented sector, the Chinese apparel industry experienced far-reaching changes. These affected the consumer needs they satisfied, the distribution channels they serviced, the product mix they manufactured, the technology and skill base they employed, the strategies that drove firms, and the organization of the industry. As a result of these changes, the Chinese apparel firms are facing a dramatic escalation in the level of environmental turbulence and have to adjust their market orientation and strategy to survive and grow.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/288/
dc.identifier.articleid 2799
dc.identifier.contextkey 11941775
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/288
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50360
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/288/2013_ITAA_TAI_002.pdf|||Fri Jan 14 23:12:07 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Apparel
dc.subject.keywords market
dc.subject.keywords strategy
dc.subject.keywords performance
dc.title Market orientation, firm strategy, and business performance: an empirical study of Chinese apparel industry
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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