The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation

dc.contributor.author	Braun, Alina
dc.contributor.author	Chattaraman, Veena
dc.date	2018-12-12T19:56:41.000
dc.date.accessioned	2020-06-30T05:43:34Z
dc.date.available	2020-06-30T05:43:34Z
dc.date.issued	2018-01-01
dc.description.abstract	<p>This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/49/
dc.identifier.articleid	3092
dc.identifier.contextkey	13201857
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2018/presentations/49
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/52233
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/49/DPD_DesignAesthetics_RES.pdf\|\|\|Sat Jan 15 00:29:46 UTC 2022
dc.subject.disciplines	Fashion Business
dc.subject.disciplines	Marketing
dc.subject.disciplines	Other Psychology
dc.subject.disciplines	Other Social and Behavioral Sciences
dc.title	The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation
dc.type	event
dc.type.genre	oral
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

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