The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation

dc.contributor.author Braun, Alina
dc.contributor.author Chattaraman, Veena
dc.date 2018-12-12T19:56:41.000
dc.date.accessioned 2020-06-30T05:43:34Z
dc.date.available 2020-06-30T05:43:34Z
dc.date.issued 2018-01-01
dc.description.abstract <p>This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/49/
dc.identifier.articleid 3092
dc.identifier.contextkey 13201857
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/presentations/49
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52233
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/presentations/49/DPD_DesignAesthetics_RES.pdf|||Sat Jan 15 00:29:46 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Marketing
dc.subject.disciplines Other Psychology
dc.subject.disciplines Other Social and Behavioral Sciences
dc.title The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation
dc.type event
dc.type.genre oral
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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