Apparel Design Typicality and Aesthetic Response: Moderating Role of Apparel Categories

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2016-11-08
Authors
Michaelson, Dawn
Arya, Neha
Chattaraman, Veena
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Study examining how consumers preferences for design typicality differs between the apparel categories of a) tops and jackets (upper body apparel), b) skirts and pants (lower body apparel), and c) dresses (whole body apparel) by utilizing a 2 (typicality: typical vs. atypical) x 3 (apparel category: lower body apparel, upper body apparel, and dresses) mixed-factorial experimental design with typicality as the between-subjects factor and apparel category as the within-subjects factor.

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