Visual Reflections for Visual Merchandising
Is Version Of
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Reflection activities are generally regarded as an essential part of service-learning. Reflection activities can take many forms, the most traditional of which is to write thoughts about an experience, sometimes in response to prompts. For a visual merchandising class, it can be difficult to understand reflections referencing a visual display that does not accompany the written reflection. VoiceThread is a tool that allows students to share and discuss documents, presentations, images, audio files, and videos. Students in my visual merchandising class completed a window display, uploaded an image of the completed display, and recorded reflections (responses to a list of provided prompts) while simultaneously using a pen tool to draw on the image as they discussed it. This technological affordance opens up a new realm of reflection activities for visual fields.