Visual Reflections for Visual Merchandising

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2015-11-11
Authors
Hasty, Ashley
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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Reflection activities are generally regarded as an essential part of service-learning. Reflection activities can take many forms, the most traditional of which is to write thoughts about an experience, sometimes in response to prompts. For a visual merchandising class, it can be difficult to understand reflections referencing a visual display that does not accompany the written reflection. VoiceThread is a tool that allows students to share and discuss documents, presentations, images, audio files, and videos. Students in my visual merchandising class completed a window display, uploaded an image of the completed display, and recorded reflections (responses to a list of provided prompts) while simultaneously using a pen tool to draw on the image as they discussed it. This technological affordance opens up a new realm of reflection activities for visual fields.

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