Fashion for a Cause, Collection Development, and Professional Presentation

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2013-01-01
Authors
Ruppert-Stroescu, Mary
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Abstract

The phenomenon of combining fashin with a health-related cause, also called health fashion, has taken many forms in the last two decades (Walker, 2010). As early as 1997 the American Heart Association began a campaign to raise awareness for heart health among women (Mosca, 2004), and in 2004 the AHA began the Go Red for Women campaign and chose the red dress as a symbol of the movement.

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