Perceptions and Usage of Communication Tools by Nebraska Cattle Producers Tweeten, Jaclyn Paulsen, Thomas 2018-08-25T21:30:31.000 2020-06-29T23:35:22Z 2020-06-29T23:35:22Z Wed Jan 01 00:00:00 UTC 2014 2014-02-08 2014-01-01
dc.description.abstract <p>Communication is an important aspect of agriculture. Beef producers have access to a number of communication tools. It is important to study beef producers perceptions and usage of communication tools so that beef industries can effectively communicate with beef producers. This study examines the perceptions regarding the importance and frequencies of communication tools used by beef producers. Results indicate that beef producers, specifically Nebraska Cattlemen board of directors, prefer print and electronic media sources over social media sources for both general and beef industry information. Since social media was the least important communication tool used in this study one could imply that the Nebraska board of directors has not yet formed and attitude toward social media. Further research is needed to determine if demographics play an important role in the uses of social media.</p>
dc.identifier archive/
dc.identifier.articleid 1882
dc.identifier.contextkey 5087044
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath ans_air/vol660/iss1/8
dc.language.iso en
dc.relation.ispartofseries Animal Science Research Reports
dc.relation.ispartofseries ASL R2843
dc.source.bitstream archive/|||Sat Jan 15 01:57:59 UTC 2022
dc.subject.disciplines Agricultural Education
dc.subject.disciplines Animal Sciences
dc.subject.keywords Agricultural Education and Studies
dc.title Perceptions and Usage of Communication Tools by Nebraska Cattle Producers
dc.type article
dc.type.genre beef
dspace.entity.type Publication
relation.isJournalIssueOfPublication 7e474e6a-85cb-446c-9f53-8afe83d5a741
relation.isSeriesOfPublication 7f3839b7-b833-4418-a6fa-adda2b23950a
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