The Effect of Price Discount Disconfirmation on Customers’ Perceptions

dc.contributor.author Lee, Jung Eun
dc.contributor.author Stoel, Leslie
dc.date 2018-10-20T13:28:19.000
dc.date.accessioned 2020-06-30T05:32:26Z
dc.date.available 2020-06-30T05:32:26Z
dc.date.issued 2014-01-01
dc.description.abstract <p>Research on price promotions suggests that higher discounts often result in more favorable evaluation. However, price signals more information than just monetary cost, and dramatic price changes impact consumers’ negative perceptions of the product. Customers perceive discounter prices as high or low relative to their own internal standard.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/51/
dc.identifier.articleid 2866
dc.identifier.contextkey 11986834
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/51
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50631
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/51/2014_ITAA_CB_022.pdf|||Sat Jan 15 00:43:43 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Price discount
dc.subject.keywords consumer behavior
dc.title The Effect of Price Discount Disconfirmation on Customers’ Perceptions
dc.type event
dc.type.genre event
dspace.entity.type Publication
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