Different Perceptions of the Elderly Women's Clothing Image Traits

dc.contributor.author Shin, Su-Jeong
dc.contributor.author Chang, Hyo Jung (Julie)
dc.date 2018-10-18T23:57:57.000
dc.date.accessioned 2020-06-30T05:41:20Z
dc.date.available 2020-06-30T05:41:20Z
dc.date.issued 2017-01-01
dc.description.abstract <p>The aim of this study was to find out if the elderly and young women have different perceptions of current elderly clothing fashion and their clothing image traits. For experiment, a total of thirteen images of elderly women's clothing were selected from fashion blogs entities of the elderly women's clothing, considering complexity of design elements. A total of 100 females participated in a survey evaluating the elderly women's clothing design, and they were divided into two age groups: ages 21~35 and ages 65~72. The participants evaluated the image traits of each elderly's clothing design using Likert in five scales, and their responses were analyzed with t-test. In findings, elderly and young women had different perceptions of the elderly women's clothing. The young women displayed higher scores of the trendy image trait for fitted outfits while elderly group categorized as dynamic images with a bright color as trendy.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/87/
dc.identifier.articleid 2294
dc.identifier.contextkey 11665001
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/presentations/87
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51920
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/87/ADP_Shin_Perception_20Elderly_20Clothing_20Image.pdf|||Sat Jan 15 02:15:42 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Different Perceptions of the Elderly Women's Clothing Image Traits
dc.type event
dc.type.genre event
dspace.entity.type Publication
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