Framing food safety controversy in China: Online media vs. networked audience

dc.contributor.advisor Gang Han Wang, Wen
dc.contributor.department Greenlee School of Journalism and Communication 2018-08-11T19:12:11.000 2020-06-30T02:52:29Z 2020-06-30T02:52:29Z Wed Jan 01 00:00:00 UTC 2014 2001-01-01 2014-01-01
dc.description.abstract <p>ABSTRACT</p> <p>This study identifies and examines the news frames about lean meat powder, a food safety incident in China, carried by two types of online media outlets--the leading government-owned news website ( and the most popular and enterprise-owned website (, as well as the audience frames present in a dominant Chinese social media or microblogging site (Sina Weibo). Five frames, attribution of responsibility, human impact, economic consequences, solutions and public confidence, are predefined. The visibility of each frame is detected, and four frames are established in, four frames in, and also four frames at Weibo. The similarities and differences in the visibility of these frames among the three platforms are then compared. The differences between the two websites and the correlations between media and audience are also discussed.</p> <p>Based on the results, the two most visible frames in are solutions and human impact and the top two observable frames in are solutions and attribution of responsibility, while public confidence and attribution of responsibility are shown obviously in Weibo. The biggest gap between the two types of websites exists in of the presence of the attribution of responsibility and solutions frames. Besides, the results reveals that the correlation between enterprise-owned news website and the microblogging is stronger.</p> <p>Key Words: Media Frames, Audience Frames, Food Safety, China</p>
dc.format.mimetype application/pdf
dc.identifier archive/
dc.identifier.articleid 4842
dc.identifier.contextkey 5777547
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/13835
dc.language.iso en
dc.source.bitstream archive/|||Fri Jan 14 20:02:11 UTC 2022
dc.subject.disciplines Mass Communication
dc.subject.keywords Audience Frames
dc.subject.keywords China
dc.subject.keywords Food Safety
dc.subject.keywords Media Frames
dc.title Framing food safety controversy in China: Online media vs. networked audience
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15 thesis Master of Science
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