Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
dc.contributor.author | Francis, Sarah | |
dc.contributor.author | Martin, Peggy | |
dc.contributor.author | Taylor, Kristin | |
dc.contributor.author | Francis, Sarah | |
dc.contributor.department | Food Science and Human Nutrition | |
dc.contributor.department | Extension and Outreach | |
dc.date | 2018-02-19T03:50:51.000 | |
dc.date.accessioned | 2020-06-30T03:58:49Z | |
dc.date.available | 2020-06-30T03:58:49Z | |
dc.date.copyright | Sat Jan 01 00:00:00 UTC 2011 | |
dc.date.issued | 2011-12-01 | |
dc.description.abstract | <p>Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and budget-friendly nutrition ideas. Preferences were limited text, more videos, graphics, and color. Usability testing of the revised site indicated users perceived the information valuable and the design appealing. By incorporating the needs and preferences of LRAs, SSES is now perceived as appealing as well as relevant.</p> | |
dc.description.comments | <p>This article is published as Francis, S.L., Martin, P., Taylor, K. Revising an Extension education website for limited resource audiences using Social Marketing Theory. Journal of Extension (online), 49(6) Article 6FEA7. Posted with permission.</p> | |
dc.format.mimetype | application/pdf | |
dc.identifier | archive/lib.dr.iastate.edu/fshn_ag_pubs/159/ | |
dc.identifier.articleid | 1161 | |
dc.identifier.contextkey | 11103215 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | fshn_ag_pubs/159 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/37448 | |
dc.language.iso | en | |
dc.source.bitstream | archive/lib.dr.iastate.edu/fshn_ag_pubs/159/2011___FrancisSL___Revising_an_Extension_Education.pdf|||Fri Jan 14 20:48:19 UTC 2022 | |
dc.subject.disciplines | Digital Communications and Networking | |
dc.subject.disciplines | Family, Life Course, and Society | |
dc.subject.disciplines | Food Science | |
dc.subject.disciplines | Human and Clinical Nutrition | |
dc.subject.keywords | social marketing theory | |
dc.subject.keywords | limited resource audience | |
dc.subject.keywords | online education | |
dc.title | Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory | |
dc.type | article | |
dc.type.genre | article | |
dspace.entity.type | Publication | |
relation.isAuthorOfPublication | c3939188-900b-4f44-973e-6b2a5023ea7b | |
relation.isOrgUnitOfPublication | 4b6428c6-1fda-4a40-b375-456d49d2fb80 | |
relation.isOrgUnitOfPublication | 8a692eed-a221-4210-a2bd-600abb7c309a |
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