Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory

dc.contributor.author Francis, Sarah
dc.contributor.author Martin, Peggy
dc.contributor.author Taylor, Kristin
dc.contributor.author Francis, Sarah
dc.contributor.department Food Science and Human Nutrition
dc.contributor.department Extension and Outreach
dc.date 2018-02-19T03:50:51.000
dc.date.accessioned 2020-06-30T03:58:49Z
dc.date.available 2020-06-30T03:58:49Z
dc.date.copyright Sat Jan 01 00:00:00 UTC 2011
dc.date.issued 2011-12-01
dc.description.abstract <p>Spend Smart Eat Smart (SSES), a unique website combining nutrition and food buying education for limited resource audiences (LRAs), was revised using social marketing theory to make it more appealing and relevant to LRAs (25-40 years). Focus groups and surveys identified the needs and preferences of LRAs. Needs were cooking, basic health, and budget-friendly nutrition ideas. Preferences were limited text, more videos, graphics, and color. Usability testing of the revised site indicated users perceived the information valuable and the design appealing. By incorporating the needs and preferences of LRAs, SSES is now perceived as appealing as well as relevant.</p>
dc.description.comments <p>This article is published as Francis, S.L., Martin, P., Taylor, K. Revising an Extension education website for limited resource audiences using Social Marketing Theory. Journal of Extension (online), 49(6) Article 6FEA7. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/fshn_ag_pubs/159/
dc.identifier.articleid 1161
dc.identifier.contextkey 11103215
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath fshn_ag_pubs/159
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/37448
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/fshn_ag_pubs/159/2011___FrancisSL___Revising_an_Extension_Education.pdf|||Fri Jan 14 20:48:19 UTC 2022
dc.subject.disciplines Digital Communications and Networking
dc.subject.disciplines Family, Life Course, and Society
dc.subject.disciplines Food Science
dc.subject.disciplines Human and Clinical Nutrition
dc.subject.keywords social marketing theory
dc.subject.keywords limited resource audience
dc.subject.keywords online education
dc.title Revising an Extension Education Website for Limited Resource Audiences Using Social Marketing Theory
dc.type article
dc.type.genre article
dspace.entity.type Publication
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relation.isOrgUnitOfPublication 8a692eed-a221-4210-a2bd-600abb7c309a
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