How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?

dc.contributor.author Yue, Chengyan
dc.contributor.author Marette, Stéphan
dc.contributor.author Beghin, John
dc.contributor.author Beghin, John
dc.contributor.department Center for Agricultural and Rural Development
dc.date 2018-02-16T15:00:22.000
dc.date.accessioned 2020-06-30T01:04:57Z
dc.date.available 2020-06-30T01:04:57Z
dc.date.embargo 2015-06-18
dc.date.issued 2006-08-01
dc.description.abstract <p>In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined.</p>
dc.identifier archive/lib.dr.iastate.edu/card_workingpapers/453/
dc.identifier.articleid 1446
dc.identifier.contextkey 7236644
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath card_workingpapers/453
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/12802
dc.source.bitstream archive/lib.dr.iastate.edu/card_workingpapers/453/06wp426.pdf|||Sat Jan 15 00:20:58 UTC 2022
dc.subject.disciplines Agricultural and Resource Economics
dc.subject.disciplines Agricultural Economics
dc.subject.disciplines Industrial Organization
dc.subject.keywords brand advertising
dc.subject.keywords effort
dc.subject.keywords geographical indication
dc.subject.keywords GI
dc.subject.keywords quality
dc.subject.keywords wine
dc.title How to Promote Quality Perception in Wine Markets: Brand Advertising or Geographical Indication?
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 1ef43419-b55e-4ffb-b48e-3eb568dd6f67
relation.isOrgUnitOfPublication 1a6be5f1-4f64-4e48-bb66-03bbcc25c76d
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