A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the U.S.

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dc.contributor.advisor Gang Han
dc.contributor.author Zhu, Lei
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2018-08-11T06:18:13.000
dc.date.accessioned 2020-06-30T02:28:34Z
dc.date.available 2020-06-30T02:28:34Z
dc.date.copyright Sat Jan 01 00:00:00 UTC 2011
dc.date.embargo 2013-06-05
dc.date.issued 2011-01-01
dc.description.abstract <p>This study investigates the application of relationship maintenance strategies in official state tourism Websites and online travel agencies Websites in the U. S. The content analysis of their Websites reveals that both of the two kinds of Websites are at low level on the application of RMS. Among six strategies, access strategy was enacted best and sharing of task strategy was enacted worst. The result presents that there are significant differences between the two kinds of Websites on executing positivity, openness/disclosure, and assurance strategies. Possible explanations and implications of the differences in RMS application between official state tourism Websites and online travel agencies Websites are discussed.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/10453/
dc.identifier.articleid 1502
dc.identifier.contextkey 2802530
dc.identifier.doi https://doi.org/10.31274/etd-180810-2819
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/10453
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/24660
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/10453/Zhu_iastate_0097M_12449.pdf|||Fri Jan 14 18:21:16 UTC 2022
dc.subject.disciplines Communication
dc.subject.keywords Internet
dc.subject.keywords Public relations
dc.subject.keywords Relationship management
dc.subject.keywords Tourism Websites
dc.title A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the U.S.
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.level thesis
thesis.degree.name Master of Science
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