Influences of Fashion Leadership, Preference for Exploratory Behavior, and Need for Cognition on Consumers’ Use of Internal Information and Tolerance for Risk-Taking

Date
2014-01-01
Authors
Cho, Siwon
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Series
Abstract

Consumer Decision Process Model by Blackwell, Miniard, and Engel (2005) is a theoretical description of decision-making from need recognition to post-purchase satisfaction. The model “shows how different internal and external forces interact and affect how consumers think, evaluate, and act” (p.71). There is a long history of research showing that fashion leadership is an internal factor influencing individual consumer’s shopping behavior (e.g., Kim & Hong, 2011).

Description
Keywords
fashion leadership, internal information, tolerance for risk-taking
Citation
DOI
Source