Is the Price Right? Understanding Eco-friendly Apparel Consumption Tung, Tracie Chen, Hsiou-Lien 2018-10-20T00:20:35.000 2020-06-30T05:32:34Z 2020-06-30T05:32:34Z 2014-01-01
dc.description.abstract <p>It has been recognized as a challenging task to market green products (Gleim, et al, 2013). Gleim et al. identified eight categories of green consumption barriers; the most frequently noted barrier is perceived high price of green products followed by perceived low quality and lack of expertise. A study focused on eco-friendly apparel found that consumers’ low level of acquisition stems from a lack of knowledge, a negative attitude towards product attributes, limited product availability, and economic reasons (price) (Connell, 2010). Among all the challenges, studies have shown that price seems to be the most significant barrier throughout the range of green products, suggesting that consumers are not satisfied with current retailers’ pricing strategy.</p>
dc.identifier archive/
dc.identifier.articleid 2883
dc.identifier.contextkey 11986865
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/68
dc.source.bitstream archive/|||Sat Jan 15 01:28:57 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Eco-friendly apparel
dc.subject.keywords product involvement
dc.subject.keywords self-identity
dc.subject.keywords loyalty
dc.subject.keywords reference price
dc.title Is the Price Right? Understanding Eco-friendly Apparel Consumption
dc.type event
dc.type.genre event
dspace.entity.type Publication
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