Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry

dc.contributor.author Mennecke, Brian
dc.contributor.author Townsend, Anthony
dc.contributor.author Townsend, Anthony
dc.contributor.department Center for Agricultural and Rural Development
dc.date 2018-02-16T00:50:50.000
dc.date.accessioned 2020-06-30T06:01:16Z
dc.date.available 2020-06-30T06:01:16Z
dc.date.copyright Sat Jan 01 00:00:00 UTC 2005
dc.date.embargo 2015-03-22
dc.date.issued 2005-05-01
dc.description.abstract <p>This manuscript reports on a project to examine the feasibility of extensive radio frequency identification (RFID) tagging to determine product provenance in the meat production industry. The investigators examined existing technologies and meat production processes as well as emerging technologies in RFID tagging to assess the potential of RFID technologies for provenance assurance. While RFID technologies hold tremendous promise for traceability, the current state of the technology and production process creates challenges for effectively creating full traceability. However, RFID holds tremendous potential for improving processing throughput, which will help make RFID-based traceability more attractive for adoption by meat processors.</p>
dc.identifier archive/lib.dr.iastate.edu/matric_researchpapers/3/
dc.identifier.articleid 1009
dc.identifier.contextkey 6880187
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath matric_researchpapers/3
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/54721
dc.source.bitstream archive/lib.dr.iastate.edu/matric_researchpapers/3/05mrp8.pdf|||Fri Jan 14 23:18:10 UTC 2022
dc.subject.disciplines Agribusiness
dc.subject.disciplines Agricultural and Resource Economics
dc.subject.disciplines Agricultural Economics
dc.subject.disciplines Economics
dc.subject.disciplines Management Information Systems
dc.subject.keywords Management Information Systems
dc.subject.keywords brand marketing
dc.subject.keywords provenance assurance
dc.subject.keywords radio frequency identification (RFID)
dc.subject.keywords traceability
dc.title Radio Frequency Identification Tagging as a Mechanism of Creating a Viable Producer's Brand in the Cattle Industry
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isAuthorOfPublication 0bc24f34-f313-4e9c-9a1f-2994ed4ac28f
relation.isOrgUnitOfPublication 1a6be5f1-4f64-4e48-bb66-03bbcc25c76d
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