Korean fashion media, beauty ideals, and colorism: Examining the prominence of whiteness between 2013 and 2017 in Cà ©ci magazine

dc.contributor.advisor Kelly L. Reddy-Best
dc.contributor.author Choi, Eunji
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-08-11T15:11:07.000
dc.date.accessioned 2020-06-30T03:10:21Z
dc.date.available 2020-06-30T03:10:21Z
dc.date.copyright Tue May 01 00:00:00 UTC 2018
dc.date.embargo 2001-01-01
dc.date.issued 2018-01-01
dc.description.abstract <p>The purpose of this research was to critically examine fashion magazines targeting Korean women to examine to what degree White or European beauty ideals permeate Korean cultural outlets. To analyze beauty ideal representations in these fashion magazines, I used the content analysis method and examined issues of Cà ©ci, the most popular and widely circulated fashion magazine published in Korea, from 2013 to 2017. Each individual pictured in the magazine was coded in five categories: race, skin tone, hairstyle, hair color, and facial characteristics. Descriptive statistics, Pearson’s chi-square, and independent samples t-tests were used to analyze the data. Overall, the magazines presented significantly more White or European beauty ideals.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/16331/
dc.identifier.articleid 7338
dc.identifier.contextkey 12318507
dc.identifier.doi https://doi.org/10.31274/etd-180810-5961
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/16331
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/30514
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/16331/Choi_iastate_0097M_17217.pdf|||Fri Jan 14 20:58:35 UTC 2022
dc.subject.disciplines American Material Culture
dc.subject.disciplines Fashion Design
dc.subject.keywords beauty
dc.subject.keywords beauty ideals
dc.subject.keywords fashion
dc.subject.keywords Korean
dc.subject.keywords magazine
dc.subject.keywords race
dc.title Korean fashion media, beauty ideals, and colorism: Examining the prominence of whiteness between 2013 and 2017 in Cà ©ci magazine
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
thesis.degree.discipline Apparel, Merchandising, and Design
thesis.degree.level thesis
thesis.degree.name Master of Science
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
1.17 MB
Adobe Portable Document Format