Choice Overload, Attitude Formation Hierarchy, and Online Approach/Avoidance Behavior

Date
2017-01-01
Authors
Tung, Tsun-Yin (tracie)
Burns, Leslie
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Altmetrics
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Abstract

This study examined how the number of choices offered on a website influences consumers’ attitude formation and their approach/avoidance behavior (email subscription) and whether the presentation consistency can mitigate the effect of choice overload during online apparel shopping.

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