Choice Overload, Attitude Formation Hierarchy, and Online Approach/Avoidance Behavior

dc.contributor.author Tung, Tsun-Yin (tracie)
dc.contributor.author Burns, Leslie
dc.date 2018-10-20T06:58:49.000
dc.date.accessioned 2020-06-30T05:39:50Z
dc.date.available 2020-06-30T05:39:50Z
dc.date.issued 2017-01-01
dc.description.abstract <p>This study examined how the number of choices offered on a website influences consumers’ attitude formation and their approach/avoidance behavior (email subscription) and whether the presentation consistency can mitigate the effect of choice overload during online apparel shopping.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/43/
dc.identifier.articleid 1982
dc.identifier.contextkey 11601731
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/43
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51706
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/43/CB_Tung_Choice_20Overload.pdf|||Sat Jan 15 00:15:16 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Choice Overload, Attitude Formation Hierarchy, and Online Approach/Avoidance Behavior
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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