Media influence on the work ethic among the baby boom generation

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dc.contributor.advisor Lulu Rodriguez
dc.contributor.author Herring, Jenny
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2018-08-22T23:34:01.000
dc.date.accessioned 2020-06-30T07:37:36Z
dc.date.available 2020-06-30T07:37:36Z
dc.date.copyright Mon Jan 01 00:00:00 UTC 2007
dc.date.issued 2007-01-01
dc.description.abstract <p>Using cultivation theory, this qualitative study analyzed the influence of television in shaping the work ethic among members of the baby boom generation. It also probed the role of social, cultural and historical events, as well as personal experience, in shaping the work ethic and career paths. The results showed some cultivation effects, particularly in the definitions respondents held of the work ethic, and in feelings of low self worth during periods of unemployment. The study also found a strong cultivation effect in the childhood occupational dreams respondents had. The study found limited resonance effects based on the impact of the social upheaval televised in the 1960s and 1970s, but did find mainstreamed memories of those events, based on images broadcast on TV. Other findings included some conflicted feelings about the role of education in career success, and fairly consistent feelings of job insecurity and disappointment with retirement benefits.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/14564/
dc.identifier.articleid 15563
dc.identifier.contextkey 6984470
dc.identifier.doi https://doi.org/10.31274/rtd-180813-15749
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/14564
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/68104
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/14564/1443099.pdf|||Fri Jan 14 20:22:21 UTC 2022
dc.subject.disciplines Journalism Studies
dc.subject.disciplines Mass Communication
dc.subject.keywords Journalism and mass communication;
dc.title Media influence on the work ethic among the baby boom generation
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.level thesis
thesis.degree.name Master of Science
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