Investigating Online Reviews of Formalwear Rented Online: Information Generated by Female Consumers in Rent the Runway Sites

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dc.contributor.author Shin, Eonyou
dc.contributor.author McKinney, Ellen
dc.contributor.author McKinney, Ellen
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-16T12:19:30.000
dc.date.accessioned 2020-06-29T22:46:26Z
dc.date.available 2020-06-29T22:46:26Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 2014
dc.date.embargo 2015-06-10
dc.date.issued 2014-11-12
dc.description.abstract <p>With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.</p>
dc.description.comments <p>2014 ITAA Proceedings #71 Annual Conference, Charlotte, NC, USA, November 12-16, 2014. Posted with permission.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/103/
dc.identifier.articleid 1099
dc.identifier.contextkey 7201632
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/103
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2109
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/103/2014_McKinneyE_InvestigatingOnline.pdf|||Fri Jan 14 18:18:00 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Hospitality Administration and Management
dc.subject.disciplines Operations and Supply Chain Management
dc.subject.keywords online review
dc.subject.keywords formalwear
dc.subject.keywords online rental
dc.title Investigating Online Reviews of Formalwear Rented Online: Information Generated by Female Consumers in Rent the Runway Sites
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication ba90f383-d045-4044-baca-ed51cf7f3956
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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