An Evaluation of the Levels of Entrepreneurship and Competitive Advantages in Small Midwestern Agritourism Businesses

dc.contributor.advisor Liang Tang
dc.contributor.advisor Robert Bosselman
dc.contributor.author Chiang, Lanlung
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-08-12T02:17:10.000
dc.date.accessioned 2020-06-30T02:47:53Z
dc.date.available 2020-06-30T02:47:53Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2013
dc.date.embargo 2015-07-30
dc.date.issued 2013-01-01
dc.description.abstract <p>Agritourism is a business concept that merges two areas (e.g., agricultural and travel/tourism) to open up new profitable markets and provide travel experiences for the purpose of enjoyment, education, or active involvement in the activities of a farm or operation (e.g., Aronoff & Ward, 1995; Hegarty & Przezbórska, 2005). Bock (2004) stated that agritourism plays a significant support role for many agricultural enterprises, while Kunwar (2004) suggested that agritourism experiences are becoming a desirable option in today's leisure society. With an explicit need to generate tangible benefits (e.g., diversified income sources and increased public appreciation), farmers are expected to become increasingly entrepreneurial in their business approaches, including adopting business plans for agritourism; seeking professional advice; becoming involved in regional and larger-scale tourism marketing initiatives; and increasing profitability through diversification (Getz & Carlsen, 2000). However, a number of previous studies have indicated that many farmers are unsuccessful in running agritourism businesses due to their lack of understanding of entrepreneurship concepts and strategies (Colton & Bissix, 2005; McGehee & Kim, 2004). In addition to entrepreneurial motivations, some studies have addressed the characteristics and performance of the farm and agritourism entrepreneur (Gilmore, Carson, & Cummins, 2002; Russell & Faulkner, 2004). The study aims to answer three key questions: 1) How do the levels of locus of control, firm profitability, market-driven propensity, family connection, personal pursuits, and innovation/creativity influence farmers' entrepreneurial awareness in agritourism business; 2) How do the two types of business strategies (defender and analyzer) impact farmers' decisions in running agritourism business; and 3) Do entrepreneurship and strategies directly impact agritourism businesses' competitiveness (e.g, economic impact, joint marketing, environmental sustainability, and public/social awareness)? The results of the present study are of importance to both academics and industry practitioners.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/13177/
dc.identifier.articleid 4184
dc.identifier.contextkey 4250831
dc.identifier.doi https://doi.org/10.31274/etd-180810-3568
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/13177
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/27366
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/13177/Chiang_iastate_0097E_13510.pdf|||Fri Jan 14 19:46:14 UTC 2022
dc.subject.disciplines Business Administration, Management, and Operations
dc.subject.disciplines Management Sciences and Quantitative Methods
dc.subject.keywords agtourism
dc.subject.keywords competitiveness
dc.subject.keywords entrepreneurship
dc.subject.keywords strategies
dc.title An Evaluation of the Levels of Entrepreneurship and Competitive Advantages in Small Midwestern Agritourism Businesses
dc.type article
dc.type.genre dissertation
dspace.entity.type Publication
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
thesis.degree.level dissertation
thesis.degree.name Doctor of Philosophy
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