The risk or fun: Identifying the motivations and barriers to clothing swap for Chinese consumers
The purpose of this study is expected to fill this research gap, and to determine the factors that influence Chinese consumers’ intention to swap clothing among family or friends and by attending swap events. Evidence from the study indicates that consumer being interested in clothing swapping is encouraged by obtaining new items with free of charge and the enjoyment of the social interaction with people who have the same interest. However, having concerns about the performance of exchanged clothing and social influence on their personal image may impede their intention. This study contributes to existing literature by identifying the motivations and barriers for clothing swapping among Chinese consumers.