Are we less beautiful than we think? Illusion about self-physical attractiveness

Date
2014-01-01
Authors
Kang, Hyo Jeong
Choo, Ho Jung
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Altmetrics
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Research Projects
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Abstract

Individual perceived self-attractiveness is one of the most widely studied constructs in fashion consumer behavior study. A great deal of research has examined selfevaluation of physical attractiveness in relation to diverse explicit measures from one’s appearance management behavior (e.g. dieting, surgical procedures, and apparel selection) to upward social comparison.

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perceived self-attractiveness, self enhancement, illusion of self
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