What Do You Think of Fair Trade? Focusing on Young Korean Consumers in an Emerging Fair Trade Market

Date
2016-11-10
Authors
Ma, Yoon Jin
Shin, Yeun Wook
Park, Seul Gi
Koh, Ae-Ran
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Altmetrics
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Abstract

The purpose of this study was to explore public expectations regarding the concept of fair trade, focusing on higher education student consumers in South Korea and using a qualitative approach.

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