The effects of alcohol advertising on youth attitudes toward drinking and driving: a preliminary study

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dc.contributor.author Miller, David
dc.contributor.department Greenlee School of Journalism and Communication
dc.date 2018-08-25T04:23:14.000
dc.date.accessioned 2020-06-30T08:23:54Z
dc.date.available 2020-06-30T08:23:54Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 1986
dc.date.issued 1986
dc.description.abstract <p>Drinking and driving has received more careful research than other alcohol related problems. One thing this research tells us is that alcohol advertising appears to contribute to certain forms of problem drinking (Atkin et al., 1983). Another is that there is a moderately positive correlation between the amount of day to day exposure to beer, wine, and liquor ads and both excessive alcohol consumption and drinking in hazardous contexts such as automobile driving (Atkin et al., 1983).</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/299/
dc.identifier.articleid 1298
dc.identifier.contextkey 5687080
dc.identifier.doi https://doi.org/10.31274/rtd-180813-231
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/299
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/74603
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/299/ISU_274189_Redacted.pdf|||Fri Jan 14 23:15:54 UTC 2022
dc.subject.disciplines Journalism Studies
dc.subject.disciplines Mass Communication
dc.subject.disciplines Public Relations and Advertising
dc.subject.keywords Journalism and mass communication
dc.subject.keywords Advertising
dc.subject.keywords Alcohol
dc.title The effects of alcohol advertising on youth attitudes toward drinking and driving: a preliminary study
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a90aa4f9-cd8d-4028-bba5-91b31d745f15
thesis.degree.level thesis
thesis.degree.name Master of Science
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