The effects of alcohol advertising on youth attitudes toward drinking and driving: a preliminary study
dc.contributor.author | Miller, David | |
dc.contributor.department | Greenlee School of Journalism and Communication | |
dc.date | 2018-08-25T04:23:14.000 | |
dc.date.accessioned | 2020-06-30T08:23:54Z | |
dc.date.available | 2020-06-30T08:23:54Z | |
dc.date.copyright | Wed Jan 01 00:00:00 UTC 1986 | |
dc.date.issued | 1986 | |
dc.description.abstract | <p>Drinking and driving has received more careful research than other alcohol related problems. One thing this research tells us is that alcohol advertising appears to contribute to certain forms of problem drinking (Atkin et al., 1983). Another is that there is a moderately positive correlation between the amount of day to day exposure to beer, wine, and liquor ads and both excessive alcohol consumption and drinking in hazardous contexts such as automobile driving (Atkin et al., 1983).</p> | |
dc.format.mimetype | application/pdf | |
dc.identifier | archive/lib.dr.iastate.edu/rtd/299/ | |
dc.identifier.articleid | 1298 | |
dc.identifier.contextkey | 5687080 | |
dc.identifier.doi | https://doi.org/10.31274/rtd-180813-231 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | rtd/299 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/74603 | |
dc.language.iso | en | |
dc.source.bitstream | archive/lib.dr.iastate.edu/rtd/299/ISU_274189_Redacted.pdf|||Fri Jan 14 23:15:54 UTC 2022 | |
dc.subject.disciplines | Journalism Studies | |
dc.subject.disciplines | Mass Communication | |
dc.subject.disciplines | Public Relations and Advertising | |
dc.subject.keywords | Journalism and mass communication | |
dc.subject.keywords | Advertising | |
dc.subject.keywords | Alcohol | |
dc.title | The effects of alcohol advertising on youth attitudes toward drinking and driving: a preliminary study | |
dc.type | thesis | en_US |
dc.type.genre | thesis | en_US |
dspace.entity.type | Publication | |
relation.isOrgUnitOfPublication | a90aa4f9-cd8d-4028-bba5-91b31d745f15 | |
thesis.degree.level | thesis | |
thesis.degree.name | Master of Science |
File
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- ISU_274189_Redacted.pdf
- Size:
- 2.99 MB
- Format:
- Adobe Portable Document Format
- Description: