The Role of Social Networks and Global Mindset of Decision Makers in SME Firm Internationalization

dc.contributor.author Jin, Byoungho
dc.contributor.author Jung, Sojin
dc.date 2018-10-19T00:49:12.000
dc.date.accessioned 2020-06-30T05:29:12Z
dc.date.available 2020-06-30T05:29:12Z
dc.date.issued 2013-01-01
dc.description.abstract <p>A growing number of studies and cases confirmed that international opportunities are captured through their networks overseas (Ellis, 2011). For example, Victoria Secret’s market entry into Kuwait happened through a simple network of an intern being a nephew of a major retail company owner in Kuwait. Social networks facilitate the acquisition of experiential knowledge about international markets; thus, play a particularly important role in selecting and expanding into foreign markets. Along with foreign social networks, global mindset of decision makers, defined as “a manager’s openness to and awareness of cultural diversity and the ability to handle it” (Nummela, Saarenketo, & Puumalainen, 2004, p.54), is also found to be critical in firms’ internationalization.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/129/
dc.identifier.articleid 2561
dc.identifier.contextkey 11934470
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/129
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50184
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/129/2013_ITAA_INT_007.pdf|||Fri Jan 14 19:32:59 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Internationalization
dc.subject.keywords social network
dc.subject.keywords small and medium-sized enterprises
dc.title The Role of Social Networks and Global Mindset of Decision Makers in SME Firm Internationalization
dc.type event
dc.type.genre event
dspace.entity.type Publication
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