Optimal Stochastic Advertising Strategies for the U.S. Beef Industry

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dc.contributor.author Lee, Kun
dc.contributor.author Schraufnagel, Stanley
dc.contributor.author Heady, Earl
dc.contributor.department Center for Agricultural and Rural Development
dc.date 2018-02-16T00:47:34.000
dc.date.accessioned 2020-06-30T01:02:25Z
dc.date.available 2020-06-30T01:02:25Z
dc.date.copyright Fri Jan 01 00:00:00 UTC 1982
dc.date.embargo 2015-03-21
dc.date.issued 1982
dc.description.abstract <p>An important decision variable in the promotional strategy for the beef sector is the optimal level of advertising expenditures over time. Optimal stochastic and deterministic advertising expenditures are derived for the U.S. beef industry for the period `1966 through 1980. They are compared with historical levels and gains realized by optimal advertising strategies are measured. Finally, the optimal advertising expenditures in the future are forecasted.</p>
dc.identifier archive/lib.dr.iastate.edu/card_workingpapers/13/
dc.identifier.articleid 1001
dc.identifier.contextkey 6880079
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath card_workingpapers/13
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/12443
dc.source.bitstream archive/lib.dr.iastate.edu/card_workingpapers/13/82wp13.pdf|||Fri Jan 14 19:37:03 UTC 2022
dc.subject.disciplines Agribusiness
dc.subject.disciplines Agricultural and Resource Economics
dc.subject.disciplines Agricultural Economics
dc.subject.disciplines Economics
dc.subject.disciplines Marketing
dc.subject.disciplines Public Relations and Advertising
dc.title Optimal Stochastic Advertising Strategies for the U.S. Beef Industry
dc.type article
dc.type.genre article
dspace.entity.type Publication
relation.isOrgUnitOfPublication 1a6be5f1-4f64-4e48-bb66-03bbcc25c76d
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