Sustainability: What does it mean to you?
Sustainability has become the new buzzword that is being addressed by different stakeholders in the society. Apparel industry has been criticized extensively with regards to the environmental and social impacts that have on the society’s well-being. Apparel brands have been introducing environmentally friendly materials in their line as well as embracing ethical practices in their supply chain to overcome this criticism (D’Souza & Taghian, 2005). In addition, there has been an increasing trend of greater consumer awareness of environmental and social issues. Cone (2012) states that almost 90% of U.S. consumers claim some change in their buying behavior based on what is sustainable.