Luxury for the masses: Why we can't all have it all

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2017-01-01
Authors
Allen, Kelly
Warrington, Patricia
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This paper investigates the growth of luxury brands and the impact of their growing influence on the rest of the fashion industry. The research consisted of defining luxury within the context of the fashion industry, charting the evolution of this concept over time, and studying the impacts of this change from a variety of perspectives. This study revealed the main factors that contributed to the growth of luxury brands and how these factors have shaped the industry overall. In addition to helping explain the current landscape of the fashion industry, these findings offer critical insight into where the industry is heading next.

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