Consumer Concern, Knowledge, and Attitude Towards Counterfeit Apparel Products: An Application of the Theory of Reasoned Action Theory

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2005-11-01
Authors
Marcketti, Sara
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Marcketti, Sara
Morrill Professor
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Apparel, Events and Hospitality Management
Abstract

Using the theory of reasoned action (TRA) as a theoretical framework, this research investigates the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting, and attitude towards counterfeit apparel products) with consumer willingness toward paying a premium for non-counterfeit goods.

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This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

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Sun Jan 01 00:00:00 UTC 2006