Marketing Strategies of Successful Rural Iowa Retail Businesses
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2011-01-01
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract
An exploratory study was conducted to examine the innovative marketing and business strategies used by small retail and service firms and their relationship to business success.
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This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.
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Sat Jan 01 00:00:00 UTC 2011