The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers

File

2011_Fiore_EffectIndividual.pdf (1.03 MB)

Date

2011-01-01

Authors

Chen, Wei-chen
Fiore, Ann Marie
Fiore, Ann

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Authors

Fiore, Ann

Person

Organizational Units

Apparel, Events and Hospitality Management

Organizational Unit

Department

Apparel, Events and Hospitality Management

Abstract

Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.

Comments

This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.

URI

https://dr.lib.iastate.edu/handle/20.500.12876/2199

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Conference Proceedings and Presentations

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