The Impact of Online Product Presentation on Consumer Experiences and Shopping Value
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.
History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.
Dates of Existence
2001 - present
Related Units
- College of Human Sciences (parent college)
- Department of Family and Consumer Sciences Education and Studies (predecessor)
- Department of Hotel, Restaurant, and Institutional Management (predecessor)
- Department of Textiles and Clothing (predecessor)
- Trend Magazine (student organization)
Journal Issue
Is Version Of
Versions
Series
Department
Abstract
The present study explored whether levels of product presentation influenced differences in the 4Es and hedonic and utilitarian shopping value, contributing to research on retail Website features and experiential aspects of online shopping.
Comments
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.