Is Anything Ever New? Fashion Design Students’ Perceptions of Piracy

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2014-06-01
Authors
Greder, Katharine
Sinclair, Heather
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Marcketti, Sara
Morrill Professor
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Abstract

Design piracy is the unauthorized copying of another designer or manufacturer’s work. While controversial, it is an instiutionalized practice in the aparel industry. The purpose of this study was to beter understand student perceptions of design piracy, particularly as it is one they wil encounter in their future carers. The authors interviewed twenty-four aparel design students at a land-grant Midwestern University. Data was analyzed using theme analysis. Thre themes developed including: 1) Expresions of cognitve disonance in statements expresing enjoyment of the practice of design piracy as a consumer; yet disapointment when (and if) their own design work was copied. 2) Concerns re- garding the definiton of originality and the logistics of enforcing a plan against design piracy. 3) Diferences of opinion regarding the prevalence of the practice, particularly if the students had industry experience or not. Advice for profesors from students regarding piracy is included.

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This article is from International Journal of Costume and Fashion 14 (2014): 17. Posted with permission.

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Wed Jan 01 00:00:00 UTC 2014
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