The purpose of this study is to determine what study abroad related topics are salient on Facebook and Twitter used by study abroad offices. National organizations provide standards of good practice for study abroad offices, but currently there is not a standard to govern the use of social media (e.g. Facebook and Twitter). While proper Facebook and Twitter use is not a magic bullet to increase study abroad participation, it is important to examine the salient topics in media used by study abroad offices to determine if the offices are addressing perceived barriers to and career benefits of study abroad through their communication. This study examined Facebook and Twitter use by study abroad offices through a framing content analysis.