Why cyberbullies choose cyberspace: From the perspective of uses and gratifications

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2016-01-01
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Hu, Sisi
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Andrew Pritchard
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication
Abstract

This study employs uses and gratifications (U&G) theory to examine the motives and face-to-face bullying experiences of cyberbullies and how those motives and experiences influence their Internet bullying. An online survey and multiple regressions were employed to test the hypotheses. The results revealed that a cyberbully with more victim experience in face-to-face bullying will be more likely to have reactive than instrumental aggression motives to conduct cyberbullying behavior; while a cyberbully with more bully experience in face-to-face bullying will be more inclined to instrumental than reactive aggression motives. Further, a cyberbully with either reactive motives or instrumental motives relies on both the anonymity and wider audience available on the Internet. The results contribute to U&G theory with problem behavior research, and some practical applications of anti-cyberbullying campaigns are discussed.

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Fri Jan 01 00:00:00 UTC 2016