An analysis of the impact of shale production and RevPAR in hotel markets that are aligned with the cost of oil

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Kent, Steven
Major Professor
Robert Bosselman
Committee Member
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Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

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Apparel, Events and Hospitality Management

This research study examined impact of oil prices on RevPAR. Most are familiar with the impact of higher oil/energy prices on broader travel trends as it generally causes less hospitality spending. Few have looked at the operating impact of oil prices on hotel and travel consumption in markets dependent on the commerce this commodity brings.

Quantitative statistical methods were employed utilizing time series analysis aimed at testing a proposed model of variation in monthly RevPAR within shale-producing and non-shale producing regions between 1990 and 2016, as well as during periods of rising and declining oil prices. Predictors of RevPAR in the proposed model included: Oil Prices, Room Supply, Unemployment rate, and Personal Income.

There was considerable autocorrelation in the variables, and substantial evidence of autocorrelation in the residuals for the models without adjusting for the auto correlation the initial analysis results in the relatively high R-square between RevPAR and the independent variables. However, when residualized variables were included that controlled for the autoregressive, integrated and moving average components of these variables, the amount of variance explained in RevPAR dropped considerably.

After reducing the autocorrelation, examining different time periods, and markets that are closely aligned with oil production or the broader U.S. there was not a statistically significant causal relationship between oil prices and RevPAR. Furthermore, the findings implied that it does not seem to matter whether the markets being studied are oil producing or not as the relationships are not significant. Hospitality leaders may have inadvertently “blamed” weakness in overall RevPAR and RevPAR in shale markets on lower oil prices during 2015 and 2016, while this analysis was less conclusive of this relationship. Industry experts sometimes publish high R squares to imply greater certainty of the relationship between independent variables and RevPAR, but these equations need to be tested for autocorrelation.

Key words: RevPAR, shale oil, autocorrelation and Seasonal ARIMA

Sat Dec 01 00:00:00 UTC 2018