Daniel Pink is no stranger to the New York Times best- seller list, and his latest book, Drive: The Surprising Truth About What Motivates Us, is no exception. Pink does a masterful job of condensing empirical research from Edward Deci (Professor of Psychology at the University of Rochester), Mihaly Csikszentmihalyi (Professor of Psychology at Claremont Graduate University), Harry Harlow (Professor of Psychology at the University of Wisconsin), and others into an interesting and readable book about intrinsic motivation. Pink points out the mistake of using external rewards like money and shows how the use of these rewards leads to less of the desired behavior once the reward has been removed. He stresses the need to develop autonomy, mastery, and purpose if one wants to create lasting change, or intrinsic motivation. The book is 242 pages. Following the introduction, it is divided into three parts: A New Operating System (3 chapters), The Three Elements (3 chapters), and The Type I Toolkit (7 sections). The book concludes with a chapter by chapter recap, glossary, discussion guide conversation starters, and links to on-line resources for more information including a quarterly newsletter and an intrinsic motivation assessment.