Consumers Speak

Date
2017-07-26
Authors
Sutherland, Janet
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Altmetrics
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Iowa State University Digital Repository
Abstract

Consumers don't determine production, say the economists. But according to the Consumer Speaks program, that's only because buyers have never had a strong enough voice to make themselves heard by the manufacturers. This new project is providing that voice-and with results-reports Janet Sutherland.

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