White Ballgowns, Black Lace, and Bling: A Content Analysis of Say Yes to the Dress
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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In recent years, the commercialization of weddings, brides, and dress shopping has become magnified. Mass media has furthered the wedding obsession in America. Television shows dedicated to the wedding planning process, dress shopping, and the actual weddings illuminate the identity of a bride. These resources beg the question of what it means to be a bride in America, especially through a bride’s appearance and search for the perfect wedding dress for her wedding day. With little research on bridal identity, examining the appearance and identity of the bride through reality television is worthy avenue of study.